14th January, 2022

Top Tips for Effective Business Growth

by Erin Davison


Take a look at our top tips for building and running a successful business, with business growth guaranteed.

Ensure you have a clear vision or strategy in place

95% of employees do not know or understand their organisations’ strategy. A business strategy conveys your business visions and goals and allows you to see the bigger picture, steering your business in the right direction. Business strategy determines where you are now, where you want to go and how you will get there. It is essential for business growth.

Understand what your customer wants to purchase

Understanding your customer and what they want is vital to achieving business growth and success. Your customers are the heart of your business and without them your business would not exist. Get to know your ‘customer persona’ and understand how to effectively target them and meet their needs. Without a defined target audience, your approach will be too broad and may not reach the customers who are actually willing to invest in your business.

Invest back into your business through your team, resources and tools.

Sometimes in order to make money, you have to spend it. Invest in building a great team, seek guidance and advice from business consultants, source better resources for your business. This is essential for business growth as you are maximising the impact and capacity of your business.

Know your competitors

Find out who your competitors are, what your competitors are doing and how you can do it better. Pinnacle Growth Group have an entire blog article on how to stand out from your competitors, you can check it out here.

Be consistent

Consistency is key. Ensure your team remains consistent across all areas of the business; with your customers, with your employees, with your social media etc. Being inconsistent leads to being ineffective, so ensuring consistency is vital when growing a business.

Set SMART goals

Take your business into 2022 with a set of SMART goals to work towards throughout the year. For a goal to be ‘SMART’ it must be –

S – Specific

M – Measurable

A – Achievable

R – Relevant

T – Time based

Utilise Social Media Platforms

52% of new brand discovery happens on social media. If your brand isn’t already on social media your business won’t be anywhere close to reaching it’s full potential. Understand your audience and figure out how to connect with them. Social media holds the power to elevate and grow your business like never before.

Pinnacle Growth Group are a team of business growth experts specialising in finance and funding, sales and export growth and business improvement. We are committed to helping grow every aspect of our clients’ businesses and will go above and beyond to ensure continued growth and success for your organisation. We have already provided over 400 companies with bespoke Brexit advice, secured over £15 million in funding for clients and supported the creation of over 500 jobs. Could your business be next? Get in touch today.